- 22nd February 2021 by Rowen Barbary
RB Keep Well – The Journey
Keep Well was trialled and tested over a 6 week period. Owners and their horses were sourced initially through a Facebook post, explaining the type of horses we believe the product to be suited towards such as senior horses and horses on a low concentrate diet and they were asked if they were interested to email for more information.
The next step was to send out a questionnaire to those that volunteered to take part. The questionnaire consisted of 11 questions to gather enough information about each horses from height, age and weight to current diet and workloads to ensure they were healthy and able to take part in the trial followed by a recent full body image. Using this information we were able to categorise horses in order to work out the specific recommended dosage of the product for each of the horses taking part. During this process we decided to randomly select horses to go on to a placebo. A placebo is the base mixture of the trial product but without the key ingredients associated with joint health and digestive health. Each of the owners were informed that there were people on the trial that may be selected to receive the placebo, but will not be told until the trial finished.
The Keep Well was then manufactured and sent out with personalised labels to explain the recommended dosage for each horse. At the end of every week we asked for updates of the horses to be sent in and recorded. Week one update was to test the palatability of the Keep Well which was positive feedback across majority of the candidates. One or two did not like the product however, when mixed into their feed found it palatable.
Over the course of the 6 weeks the feedback was positive with some owners saying their horse had ‘an increase in energy levels and looking great’. Throughout the trial owners were noticing improvements in their appearance and some in their physical abilities.
After week 6 a final questionnaire was sent out to all candidates before informing them who was on the placebo. The final questionnaire consisted of questions regarding how the product was labelled and packed, through to how their horse found it, whether they liked the product and whether they would continue to use the product.
Feedback to the question ‘Have you noticed any changes?’ resulted in many positive results ‘more energy’, ‘shiny coat’, ‘free in movement’ and ‘looking and feeling fabulous’. The feedback allowed the team at Rowen Barbary to ensure we are providing the best quality products, packaging and measuring scoops suitable for the recommended dosage. The candidates that were on the placebo during the trial then received a sample of the RB Keep Well to use.
Overall, RB Keep Well was a success with the candidates and is now ready for the rest of the equestrian population to use!
All manufacturing at Rowen Barbary is carried out in a state of the art mill located in the heart of the Shropshire countryside. We use only the highest quality ingredients sourced, where possible, from local farms before they are blended by our dedicated team in our UFAS audited mill.
Rowen Barbary also conforms to BETA NOPS guidelines with raw materials & finished feeds regularly laboratory tested to ensure that every bag of feed continues to meet not only ours, but also your high standards.